LNP 320 Video Creation for Legal Nurse Consultants Lou Bortone

Lou Bortone is here today, we're going to be talking about something that many legal nurse consultants overlook in their marketing and that's the power of video. If you've been part of the world talking about marketing in the last three or four years, you've heard predictions about how much of the content on the Internet is going to be video as opposed to written, and that's already upon us. So, I wanted to bring on the show today a man who I consider it to be one of the experts in video marketing as it relates to a small business. I have known Lou Bortone for maybe seven or eight years. We first met at an Internet marketing conference and I've always been impressed by his knowledge of video. Listen in as Pat Iyer and Lou Bortone chat about these points What are the easiest things to use to get started? What equipment you think we should be using today? Why you don't need to spend $2,500 on a camera How do I get a good sound? Why batching is a great idea Some tricks in terms of making sure that your video is found in YouTube